Marketing for classical musicians

In this five-part series, James and Ben discuss ideas, strategy and tools for marketing yourself as a musician. Hear about how online and traditional media help you can gain you new contacts, get more bookings and actually have fun with it!

1 : Why Musicians Need Video

Video is the dominant media online and plays a major role in any serious classical musician’s career development. See what video can do for your career.


2 : Social Media Ideas for Musicians

Share your process, give people insights and engage your audience with behind-the-scenes snapshots into the romance that is being a classical musician.


3 : How To Release Video on Social Media

Classical musicians should treat their videos like a Hollywood release. Create a buzz and maximise interest with anticipation.


4 : Physical Marketing Ideas for Musicians

There’s more to reaching people than digital media alone. Using physical marketing can surprise and delight your audience…


5 : How To Optimise Your Website

People only care about finding the info and functions they need and you need to make that a breeze to find. Also, having succeeded in getting their attention, you’ll want to maximise their visit by capturing their data. In line with GDPR compliance, of course.


James Cardell-Oliver

Creative Director

James is an experienced photographer, digital designer and marketer supercharging the Mill Media Company. He is a multi-instrumentalist living on a blurred line between classical and country music.

Ben Sharpe


Ben trained at Futureworks Media School and the Royal Northern College of Music, giving him the ideal set of skills and experience needed to create a company tailored to the requirements of classical musicians.

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