Video media is easily one of the best ways to grow an online audience.

In 60 seconds James and Ben discuss why video content can help you grow your career and build an online following.

Video Transcription

The value of having good audio-visual content is massive, because it covers so many bases, because it gives you something to offer people as you build your relationships, as you try and get those contacts, throughout whatever channels you have. It’s a way of saying “this is who I am, this is what I can do”.

So it covers building a fan base, if you want to be known as an instrumentalist; it covers people booking you, if you’re trying to get yourself booked for an events, weddings; or if you want to get yourself in with an agent who does all of that for you, they’ll want all of that content to use, and they’ll want to see that content before the talk to you, the list goes on, but without that you’ve got nothing unless you’re really lucky and are already playing tonnes of concerts that people come to.

Because as a musician you are a performer and people will want to see how good you are as a performer and how well you come across before they book you.